I'm Veronica Araujo
I’m passionate about digital marketing because it allows me to connect with people worldwide. With over four years of experience as a creative marketer, I specialize in e-commerce, data analysis, and social media strategy.
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My love for multiculturalism enables me to craft messaging that resonates with diverse audiences, making brands more relatable and impactful. I’m fluent in Spanish and English, proficient in Dutch, and currently learning French.
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Let’s connect and collaborate to boost your brand’s online presence! 🚀
Education
December, 2024
Digital Marketing and E-commerce Certificate
Florida International University
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This program provides in-demand skills through the use of Shopify, Google Adwords, and Instagram Ads for application in digital marketing and E-commerce.
2019-present
B.A. in Public Relations, Advertising, and Communications
Minor in Social Media & E-Commerce
Florida International University
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I have gained expertise in Press Releases, International Marketing, Leadership, and Communications, as well valuable experience in Digital Marketing and E-commerce skills.
2015-2019
A.A. in Business Administration
Miami Dade College
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I acquired expertise in fundamental statistics, communication, and accounting, which laid groundwork for my experience in Business Management.
2009-2010
Exchange Student Program
AFS Intercultural Exchange Program | Belgium
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I spent a year in Leuven, Belgium, living with a host family who introduced me to Belgian culture, and attended a Waldorf School for my final year of high school. During this time, I became proficient in Dutch (Flemish) as a second language for conversational use.
Work Experience
2023-2025
Marketing Analyst
Maple Bear Schools
2020-present
Digital Marketing and E-commerce Specialist
Mindfoodness Tea
2022-2022
Marketing Associate Intern
Riviera Marketing and Media Group
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I was responsible for managing the website, writing blog posts, analyzing traffic, and overseeing lead generation campaigns. I also designed marketing materials including business cards, flyers, manuals, banners, and presentations. Additionally, I conducted market research and analyzed the results to refine the product for the U.S. market.
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Created a website that incorporates payment platforms, set up email marketing, promotions, and automations. I oversaw and refined social media posts, produced blog content, and improved the SEO of listings. Additionally, I launched new products and executed a rebranding strategy.
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I oversaw social media accounts across various industries, including music, entertainment, food and beverages, and automotive. I created and edited content while also analyzing and researching competitors. Additionally, I reported on social media metrics and provided recommendations to enhance audience engagement.
